BRAND POSITIONING: 

We offer a wide range of high quality bathroom, kitchen and sanitary products in unique designs that are priced to offer value-for-money to customers worldwide. We are a service focused and customer oriented company, offering an extensive inventory of the latest products from one source, that are innovatively designed and well packaged. 
 
Price 
Our price positioning is mid-market, above locally produced non-branded products, but more competitive than premium European manufacturers.  
 
Service  
We offer:
• On-time delivery (within 24-hours)
• On-line response to enquiries
• Good product knowledge
• Enthusiastic sales staff to pay regular visit
 
Quality 
• Comply with international standards.
• High grade material quality (Japanese managed suppliers).
• Superior ABS chroming.
• ISO 9002 quality control and systems. 

Design 
• In-house design and manufacturing
• In-house mold making 

Range 
1,300 products in the "Showy" range
• Widest range in the region
• 4 main categories: Bathroom; Kitchen; Sanitary and Hardware
• Wide range of colours and different sizes
• New product research at tradeshows worldwide
• Regular market surveys
• Monitoring latest trends 

Packaging 
We use a wide range of packaging forms such as our unique "clam" packaging, window boxes, blister packs, foam boxes and shrink wraps.